డ [PDF]- Download Ҏ Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris ಉ ePUB By Richard Kluger ಒ

డ [PDF]- Download Ҏ Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris  ಉ ePUB By Richard Kluger ಒ డ [PDF]- Download Ҏ Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris ಉ ePUB By Richard Kluger ಒ Ashes to Ashes is a monumental history of the American tobacco industrys ironicsuccess in developing the cigarette, modern societys most widespreadinstrument of self destruction, into the nations most profitableconsumer product Starting with its energized, work obsessed royalfamilies, the Dukes and the Reynoldses, and their embattled successorslike the eccentric autocrat George Washington Hill and the feisty Joseph F Cullman, the book vividly portrays the cigarrette makers generationsof entrepreneurial geniuses Their problematic achievement was based on cunning business strategies and marketing dazzle, deft political powerplays, and a relentless, often devious attack on antismoking forces inscience, public health, and government Enabling the whole process tounfold was the weirdly symbiotic relationship of an industry geared atany cost to sell, sell, sell cigarettes, and an American publichabituated to ignore all health warnings and buy, buy, buy At the center of this epic is thecontinuing drama of the Philip Morris Company and the crafty men at itshelm The youngest, once smallest entry in the business, it remained an underdog until the marketing brainstorm that transformed the Marlborobrand from little than a womans fashion accessory to the ultimateemblem of hairy chested machismo and made it Americas and theworlds 1 smoke Remarkably, the companys global prosperitymounted steadily even as the news about cigarettes and health grew dire by the year Caught up in the Philip Morris story is the whole sweep of Americas cigarette history, from the glory days oframpant hucksterism when smokers would walk a mile for a Camel,Winston tasted good like a cigarette should, and most of the nationcould decipher L.S M.F.T to the bombshell 1964 Surgeon GeneralsReport that definitively indicted smoking as a killer, to the age of the massive mergers that spawned RJR Nabisco and Philip Morris KraftGeneral Foods Here we learn how the leaf that was the New Worlds most passionately devoured gift to the Old grew intohumankinds most dangerous consumer product, employing a vast ruralcorps of laborers, fattening tax revenues, and propagating a ring offiercely competitive corporate superpowers how tobaccos peerlesspublic relations spinners applied their techniques to becloud theoverwhelming evidence of the cigarettes lethal and addictive nature and finally, how the besieged industry and the aroused public healthforces nationwide collided over whether to outlaw the butt habitaltogether or bring it into ever withering social disdain and under ever tighter government control.Richard Kluger began a career in journalism at The Wall Street Journal, and was a writer for Forbes magazine and then the New York Post before becoming literary editor of the New York Herald Tribune during its final years In book publishing he served as executive editor at Simon and Schuster, and editor in chief at Atheneum A fulltime writer since 1974, he is the author of two other works of social history Simple Justice, an account of the epochal 1954 Supreme Court decision outlawing school segregation, and The Paper, on the life and death of the Herald Tribune each was nominated for the National Book Award The best known of his six novels are Members of the Tribe and The Sheriff of Nottingham Kluger and his wife, Phyllis, who have two sons and have written two novels together, live near Princton, New Jersey From the Hardcover edition. 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    • Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris
    • 1.2
    • 32
    • Format Kindle
    • 832 pages
    • Richard Kluger
    • Anglais
    • 08 August 2016

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