᠓ Read any וֹ Creative Strategy: A Guide for Innovation (Columbia Business School Publishing) ᡦ Ebook By William Duggan Ph.D. ᢖ William Duggan s 2007 book, Strategic Intuition, showed how innovation really happens in business and other fields and how that matches what modern neuroscience tells us about how creative ideas form in the human mind In his new book, Creative Strategy, Duggan offers a step by step guide to help individuals and organizations put that same method to work for their own innovations Duggan s book solves the most important problem of how innovation actually happens Other methods of creativity, strategy, and innovation explain how to research and analyze a situation, but they don t guide toward the next step developing a creative idea for what to do Or they rely on the magic of brainstorming just tossing out ideas Instead, Duggan shows how creative strategy follows the natural three step method of the human brain breaking down a problem into parts and then searching for past examples to create a new combination to solve the problem That s how innovation really happens Duggan explains how to follow these three steps to innovate in business and any other field as an individual, a team, or a whole company The crucial middle step the search for past examples takes readers beyond their own brain to a what works scan of what others have done within and outside of the company, industry, and country It is a global search for good ideas to combine as a new innovation Duggan illustrates creative strategy through real world cases of innovation that use the same method from Netflix to Edison, from Google to Henry Ford He also shows how to integrate creative strategy into other methods you might currently use, such as Porter s Five Forces or Design Thinking Creative Strategy takes the mystery out of innovation and puts it within your grasp. 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- Creative Strategy: A Guide for Innovation (Columbia Business School Publishing)
- William Duggan Ph.D.
- 15 April 2016 William Duggan Ph.D.