↰ Format Kindle Download ⌄ Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story For Free ⇭ Kindle Ebook By Peter Guber ∃

↰ Format Kindle Download ⌄ Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story For Free ⇭ Kindle Ebook By Peter Guber ∃ ↰ Format Kindle Download ⌄ Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story For Free ⇭ Kindle Ebook By Peter Guber ∃ CHAPTER ONEIt s the Story, StupidThe boom in Vegas was our golden ticket This thought propelled me up the Strip to meet with the city s political gatekeeper, Mayor Oscar Goodman As chairman of Mandalay Entertainment Group, I was determined to ride the momentum that had turned Sin City family friendly So many new residents had been drawn to Las Vegas in the early 2000s that the construction crane was laughingly referred to as the city s official bird, and all this wholesome expansion virtually guaranteed the business home run that I was about to deliver for my company s professional baseball division.Our proposition to build the ultimate state of the art ballpark in the entertainment capital of the world Our agenda to elevate our sports entertainment business onto the national stage Our success hinged on my ability to persuade Las Vegas s chief politician to lead the campaign for a municipal bond to fund this multimillion dollar civic project But since this huge, iconic city currently had no quality professional stadium, let alone the kind of cutting edge venue that was Mandalay s specialty, my proposal had to be a no brainer for the mayor Or so I thought.Mandalay Baseball at the time owned five professional minor league franchises across the country, including Single A, Double A, and Triple A teams, and our partners included basketball superstar Magic Johnson Heisman Trophy winner Archie Griffin and Tom Hicks, owner of the Texas Rangers There s nothing minor about the business of the minor leagues, which attract than 40 million fans each year, and our profits validated that We had an established track record of attracting public money, winning local support, and building top of the line stadiums Recently we d acquired the Las Vegas Triple A franchise of the legendary LA Dodgers Now we wanted to elevate this franchise by moving its location from Cashman Field, the outdated university ballpark where it currently played, and building the twenty first century world class stadium that Las Vegas s home team so richly deserved As I arrived at the mayor s headquarters, I thought, OK, let s play ball Even though I was late, the mayor made me wait Goodman was a shrewd wielder of power The decor of his anteroom let you know you were dealing with somebody in show business he showed you his business wherever you looked, from the replica of the iconic Las Vegas sign that read, WELCOME TO FABULOUS MAYOR GOODMAN S OFFICE, to the glass display cases crammed with awards and tchotchkes than I could count There were photos of Goodman with everyone from President Bill Clinton to Michael Jackson and actors Tony Curtis and Steven Seagal I even noticed a pair of Muhammad Ali s boxing gloves.Every detail of that office screamed, Major League If only I d paid attention.Finally the mayor was ready for me But before I could get a word out, he peppered me with talk about the movies I d produced, executive produced, or supervised, especially the two Rain Man and Bugsy that were made in Vegas He asked if I had any plans to make another film in his fair city Then he quoted the box office numbers that had lifted Batman into the stratosphere I took all this foreplay as proof that Goodman was the perfect audience for my perfect pitch.I told him I d come to deliver box office success for Vegas this time not through movies but through baseball As proof, I reeled off the data that I was sure would mesmerize him figures proving Mandalay kept design and construction costs down, quality up, and completion on schedule Our most recent stadium, built for our Single A Cincinnati Reds team in Dayton, Ohio, featured amenities such as upper deck seating and luxury suites, making it unique among minor league ballparks at the time.I gestured toward the window view of cranes marching across the desert All those new hometown fans in Las Vegas deserve a legacy team and ballpark of their own The mayor considered this statement Then he asked, Can you deliver a major league team here Had someone dubbed the word major into his mouth He d stopped listening the instant I said minor league, but I was so caught up in my facts and figures that I thought he was just confused This is professional baseball, all major league affiliates, I assured him You ll be able to ride on the back of the most storied team in pro history the Los Angeles Dodgers He shook his head We re overdue for something really, really big What I m proposing is huge, I insisted In the years since our stadium opened in Dayton, we ve sold out every single game That s an unprecedented phenomenon And we intend to surpass it here Goodman shot me a cold squint This ain t Dayton, kiddo Even though I met with the mayor several times, bringing him to my home in Los Angeles and presenting him with several decks of killer data, my efforts only proved that you never get a second chance to make a first impression And I never even made it to first base with my guaranteed home run.This failure haunted me How had I managed so decisively to turn our winning odds to a loss in Vegas The metrics certainly weren t to blame Not long after striking out with Goodman, a car dealer out of Detroit named Derek Stevens attended a game at Cashman Field and was excited by exactly the same vision we d had, that of building Las Vegas a professional ballpark Good luck We sold him our Las Vegas Triple A franchise for a then record price, making a handsome profit for Mandalay But my business goal had been to turn Vegas into the engine that would lift our company to the next level The economic windfall was little consolation I d lost the game I came to play.Failure, however, is an inevitable cul de sac on the road to success As we began crafting a new strategy, one of my Mandalay colleagues remarked, We ll have to change our story And that s when the lightbulb turned on Ahha You forgot to tell a story, stupid I d thrown a powerful barrage of raw facts at Goodman data, statistics, records, forecasts but I didn t organize them in any way to engage his emotions No wonder he hadn t swung at my offering Stupid was right I m in the entertainment business If anybody should know the strategic difference between a data dump and a winning story, I should I d produced dozens of films and television programs Before starting Mandalay, I d been studio chief at Columbia Pictures, co chairman of Casablanca Record and Filmworks, CEO of Polygram Pictures, and chairman and CEO of Sony Pictures Entertainment My core business was telling stories to move people Further, as a full professor in the UCLA School of Theater, Film and Television, I d taught just about every possible aspect of this business to graduate students of film, business, and law, and the number one lesson was to distinguish a data dump from a well told story How many times had I pounded into them all the things that stories are not Stories are not lists, decks, PowerPoints, flip charts, lectures, pleas, instructions, regulations, manifestos, calculations, lesson plans, threats, statistics, evidence, orders, or raw facts While virtually every form of human communication can contain stories, most conversations and speeches are not, in and of themselves, stories.What s the essential difference Non stories may provide information, but stories have a unique power to move people s hearts, minds, feet, and wallets in the story teller s intended direction Come to think of it, if it hadn t been for the story I told to move my listeners in Dayton, I wouldn t even have had all those metrics to prove Mandalay s process to Goodman Initially, Dayton had seemed as much of a long shot as Vegas had seemed a sure bet Ohio s media had suggested that the rundown city center was an irredeemable blight on the landscape and not worth a dime of investment Few of Dayton s officials thought suburban fans would venture downtown after dark, and the urban dwellers supposedly couldn t afford the luxury of a ball game Besides, the press insinuated, those two cultures would never mix But we shaped the perfect story to turn those attitudes around.We told them the core tale of Field of Dreams, in which Kevin Costner s character, Ray Kinsella, was perceived as out of his mind for building a ballpark in the middle of a cornfield Instantly, I had their attention Then I ignited their imagination by portraying our new stadium as the catalyst for a rebirth of the city s center If we build it, I told them, they will come Our story had even the naysayers believing that our stadium really might bring commerce back into the downtown area Together we really could create the kind of wholesome family entertainment experience that was Mandalay s specialty And if we succeeded, this would give the city a unique new story and brand.We told the same story that we were building a real life Field of Dreams to persuade Magic Johnson and Archie Griffin to invest in the project Then we kept telling the story together until Dayton s civic leaders sponsored a municipal bond just like the one I d needed in Vegas.It would have taken a totally different story, of course, to drive home our Vegas proposition to Oscar Goodman Although I failed to realize it at the time, Vegas was beginning to shift its brand from a family friendly city, for which family friendly baseball was a perfect fit, to what happens in Vegas stays in Vegas So even if I d realized my story could be a game changer, I d have had to tell Goodman a tale that delivered the majors with an R rating Sadly, I never told him any story, let alone the right one Of all people, I should have known better, and yet I still defaulted to the standard operating procedure of American business, relying solely on talking points and financial models The numbers were so good, how could Mayor Goodman fail to be wowed He didn t fail I did several times over I failed to grasp my audience s interests I failed to listen to my audience And I failed to tell him a story How could I have been so clueless I wondered Could the reason be that I d aimed for Goodman s head and wallet instead of his heart In the movie business this would be strategic suicide Miss the audience s heart as a filmmaker, and the only wallet that gets hit will be your own That s because the heart is always the first target in story telling But my Vegas strikeout suggested that this rule went beyond show business What if reaching the audience s heart was critical to winning in every business COULD TELLING TO WIN BE YOUR GAME CHANGER In my life I ve experienced tremendous success across diverse ventures and industries, but I ve also had a boatload of professional tip overs, economic mishaps, managerial disasters, and creative flops I ve backed products that left my bank account empty and my garage full of unsold inventory I ve started music companies that were off tune and bought the Las Vegas Thunder, a pro hockey team that then went on to a five year profit losing streak with an audience that didn t give a puck My movies weren t all boffo, either Folks tried to walk out on The Bonfire of the Vanities even when it was shown on planes, and I certainly had my ups and downs at Sony These losses were financially and emotionally painful and often highly public And my many successes only made the failures that much confounding For years I wondered, was I ruled by dumb luck Or was there a game changer that would enlarge my target, sharpen my trajectory, accelerate my momentum, and shorten the distance to my goal Wouldn t it be terrific if this game changer also increased the joy of the enterprise If somebody invented a technology that accomplished all this, they d make a fortune After my loss in Vegas, it occurred to me that everybody in business shares one universal problem To succeed, you have to persuade others to support your vision, dream, or cause Whether you want to motivate your executives, organize your shareholders, shape your media, engage your customers, win over investors, or land a job, you have to deliver a clarion call that will get your listeners attention, emotionalize your goal as theirs, and move them to act in your favor You have to reach their hearts as well as their minds and this is just what story telling does What if purposeful story telling was the game changer I d been looking for all along I d taught for than thirty years that stories teach, model, unite, and motivate by transporting audiences emotionally Many of my films, including Rain Man Gorillas in the Mist, and Midnight Express, delivered purposeful calls to action that went far beyond entertainment Because audience members were emotionally moved by each film s central message, they passed that message on to others by telling and retelling the story of their own experience of the film And that word of mouth moved millions as the story traveled orally around the globe Each of these retellings extended the reach and impact of the original story, but each new teller also turned that story into something new and different by adding his or her own emotion to it proof that you don t have to be a professional to tell a moving story Anyone can do it, and everyone does do it I got and excited as I began to see telling to win as the secret sauce for success You don t need a special degree to tell the story of your company, brand, or offering and make it a powerful call to action You don t need money or privilege This really is a vital skill that s freely available to anyone Moreover, telling stories is a source of joy as well as success It s like a guilty pleasure that s also lucrative What could be better But if this was so, how could I possibly have failed to see the strategic importance of telling to win before in my career Or had I Was it possible I d benefited from this art without even realizing it Suddenly I felt as if lightning had struck.IT WAS THE EARLY 1990s I d been named CEO of Sony s then recent acquisition, Columbia Pictures Entertainment This multibillion dollar global media conglomerate was a later incarnation of Columbia Pictures, where I d served as studio chief twenty years earlier, so at first this new job felt like a homecoming But it wasn t long before I realized the company had lost its center.For years before Sony came along, Columbia had been in the going out of business business, with all divisions greased and oiled for sale to the highest bidder Although the biggest revenue generator in the film industry at the time was video, Columbia and TriStar s video distribution had been sold to RCA, which was then acquired by General Electric before my arrival The loss of that asset was a drag on company morale and productivity And there was no unified direction or vision connecting the various surviving divisions The assets of Sony s acquisition included two film studios TriStar and Columbia Pictures , global television operations, and the Loews theater circuit Its executives were spread among rental facilities from coast to coast, with the studio s production and management teams occupying the once great but now dilapidated MGM lot The lion on the sign at an adjacent building MGM still owned seemed to be pondering our future.In Tell to Win, Peter Guber demonstrates that telling purposeful stories is the best way to persuade, motivate and convince who you want to do what you need President Bill Clinton Tell to Wingives great insight into why good storytelling skills are essential for a successful leader Its both an engaging read and a great practical guide on how to listen, prepare and marshal facts to tell the right kind of story to the right audience Robert A Iger, President and Chief Executive Officer, The Walt Disney CompanyPeter Guber has a deep understanding of the lure of story and its capacity to transformInhale this book so that you may breathe energy and purpose into the lives of others Muhammad Yunus, Winner of the 2006 Nobel Peace Prize, author of Banker to the Poor If anyone knows how to survive in business, it s Peter This book is a manual for that It gives you the two keys to success first, everything starts with a good story, and second, don t drop names actually Frank Sinatra told me that George ClooneyIncredibly insightfulgets to the heart of why some entrepreneurs who start with a pile of money fail utterly and why others who begin with nothing succeed spectacularly Its not enough to have a vision or even talent You need to get others to see the world through your eyes, to buy into your dreamPeter Guber understands that, and in this book he shows you exactly how to do it Ian Schrager, Chairman and CEO of Ian Schrager Company, and Co Founder of Studio 54I wish I had this book when I was starting out, trying to break through It s not just a business book, it s a life book Buy it, and you ll hit all the right notes Quincy Jones, Winner of 27 Grammy Awards For too long in our offices and boardrooms, story has been a mysterious and misunderstood force Now Peter Guber draws on four decades of success to reveal its secretsWhether you re running a business or navigating a career, Tell to Win is the ultimate guide to enlisting the power of narrative to do good and do well Daniel H Pink, New York Times bestselling author of Drive and A Whole New MindWith this books fresh and helpful insight into how the best stories are crafted and delivered, you too, like Peter Guber, can become a storytelling virtuoso Roger Ailes, Chairman and CEO, Fox NewsEvery great business has a great story to tell The businesses that realize their potential are the ones that figure out how to tell their stories well When everyonefrom executives to entry level employees, from partners to customers and clientsunderstands and embraces their role in a company s narrative, success isnt just possible its inevitable Tell to Winis astonishing, a lifetime of sharp insights and invaluable takeaways distilled into a couple hundred pages of pure gold Hilary Schneider, Former EVP, Americas Region, Yahoo An absorbing read The central concept is powerful Guber shows that carefully crafted story telling can transform your ideas into action, win the day, and even move a few mountains Tim Kelly, President of Global Media Group, National GeographicI couldnt put Peter Gubers new book down It reads like a novel, entertains like a movie, and yet manages to hammer home a message everybody should take to heart Al Ries, co author of Positioning and War in the BoardroomExceptionally well done If your goal is making a difference, this is a book youll want to own Dr Mehmet Oz, co author of the New York Times bestseller You The Owner s ManualOffers some of the best advice money can buyGuber is particularly good at spotting patterns, and through his eyes, we come to see that behind every success there s a good story lurking How we, in turn, can create such stories is the great reward of this book Frank Cooper, Chief Consumer Engagement Officer, PepsiCo Inc.Wonderfulpacked with stories that make the point that whatever youre trying to do in life, its vital to be able to tell a good story Financial TimesGuber throws off ideas the way a storm hurls bolts at the prairiea surprisingly self aware tour New York TimesBrisk and readableThis valuable and inspiring book will help readers deliver an authentic and meaningful story to customers, colleagues or prospective clients Publishers Weekly Excellent adviceGuber is always entertaining and the book never flags, even while offering some of the soundest and most practical tips you will get from any business book this year The Financial Times Epic Content Marketing How to Tell a Different Story Epic Story, Break through the Clutter, and Win More Customers by Less Joe Pulizzi on FREE shipping qualifying offers NAMED one of MUST READ BUSINESS BOOKS BY FORTUNE MAGAZINE Publishing is NEW MARKETING do you cut noise How To Defeat Larger Attackers DVD OFFER This lb thug thought this guy harrassed his girlfriend Wait see what happens next Moshi Monsters Be Super Moshi Join Moshis in their crusade for all things monstrous good Earn your cape mask complete missions save city from host mysterious threats John Carpenter game show contestant Wikipedia John born c an American IRS agent He best known becoming first top prize winner United States version Who Wants MillionaireHe held record largest single win history, until it was broken Rahim Oberholtzer who won million another US quiz show, Twenty One Auction Sniper eBay Bidding snipe, bid Auction free ebay sniper that automates process placing at auction closing Place bidding snipe automatically Reasons Why Trump Will MICHAEL MOORE Friends I am sorry be bearer bad news, but gave straight last summer when told Donald 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Guber successful executive entrepreneur multiple industries, deep strategic operational experience with universal Tell Connect, Persuade, Triumph Hidden Power Today everyone whether they know emotional transportation business Kindle edition Download once read device, PC, phones tablets Use features like bookmarks, note taking highlighting while reading BOOK REVIEW Forbes Feb Opinions expressed Forbes Contributors own Leadership Strategy write about Agile management, leadership, innovation narrative Share facebook twitter Update Ekiti deputy gov emerges PDP guber candidate State Deputy Governor, Prof Kolapo Olusola, emerged as Democratic Party flag July governorship poll Olusola keenly contested Osun Battle royale APC ticket stage getting set September election Osun chieftains ruling Progressives Congress go public desire succeed outgoing Ekiti beaten, dragged floor Tension brewing presently palpable fear anger enveloped people after governor state allegedly tear gassed security men Tolan Early life career Scituate, Massachusetts, where he perennial favorite high school dramatic productionsBefore leaving pursue Hollywood, founded theater group called YPST Young Summer TheatreThe performed Broadway musicals rehearsed local church Within three years, became so popular second Bart Nightmare deadline interviewed her adult filmmaker Shoot Out, hosted years GuberWhat remember watching movies, research, skill Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story


    • Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story
    • 3.1
    • 252
    • Format Kindle
    • 0307587959
    • Peter Guber
    • Anglais
    • 16 February 2017

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