凜 Free Hooked: How to Build Habit-Forming Products download pdf 杖 E-Pub Author Nir Eyal ﬠ

凜 Free Hooked: How to Build Habit-Forming Products download pdf 杖 E-Pub Author Nir Eyal ﬠ 凜 Free Hooked: How to Build Habit-Forming Products download pdf 杖 E-Pub Author Nir Eyal ﬠ how do successful companies create products people can t put down why do some products capture widespread attention while others flop what makes us engage with certain products out of sheer habit is there a pattern underlying how technologies hook us nir eyal answers these questions and many by explaining the hook model a four step process embedded into the products of many successful companies to subtly encourage customer behavior Through consecutive hook cycles, these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging Hooked is based on eyal s years of research, consulting, and practical experience He wrote the book he wished had been available to him as a start up founder not abstract theory, but a how to guide for building better products Hooked is written for product managers, designers, marketers, start up founders, and anyone who seeks to understand how products influence our behavior Eyal provides readers with practical insights to create user habits that stick Actionable steps for building products people love Fascinating examples from the iphone to twitter, pinterest to the bible app, and many other habit forming products. 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    • Hooked: How to Build Habit-Forming Products
    • 2.3
    • 140
    • Kindle
    • 1591847788
    • Nir Eyal
    • English
    • 01 December 2017

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