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✁ ₑ How We Decide library ͔ E-Pub Author Jonah Lehrer ᾮ

✁ ₑ How We Decide library ͔ E-Pub Author Jonah Lehrer ᾮ ✁ ₑ How We Decide library ͔ E-Pub Author Jonah Lehrer ᾮ Cash or credit Punt or go for first down Deal or no deal Life is filled with puzzling choices Reporting from the frontiers of neuroscience and armed with riveting case studies of how pilots, quarterbacks, and others act under fire, Jonah Lehrer presents a dazzlingly authoritative and accessible account of how we make decisions, whats happening in our heads as we do so, and how we might all become better deciders Luckily, this ones a no brainer Read this book.Tom Vanderbilt, author of Traffic Why We Drive the Way We Do and What It Says About Us Over the past two decades, research in neuroscience and behavioral economics has revolutionized our understanding of human decision making Jonah Lehrer brings it all together in this insightful and enjoyable book, giving readers the information they need to make the smartest decisions.Antonio Damasio, author of Descartes Error and Looking for SpinozaJonah Lehrer ingeniously weaves neuroscience, sports, war, psychology, and politics into a fascinating tale of human decision making In the process, he makes us much wiser.Dan Ariely, author of Predictably IrrationalShould we go with instinct or analysis The answer, Lehrer explains, in this smart and delightfully readable book, is that it depends on the situation Knowing which method works best in which case is not just useful but fascinating Lehrer proves once again that hes a master storyteller and one of the best guides to the practical lessons from new neuroscience.Chris Anderson, editor in chief of Wired and author of The Long TailAs Lehrer describes in fluid prose, the brains reasoning centers are easily fooled, often making judgments based on nonrational factors like presentation a sales pitch or packaging Lehrer is a delight to read, and this is a fascinating book some of which appeared recently, in a slightly different form, in the New Yorker that will help everyone better understand themselves and their decision making Publisher s Weekly, starred reviewThe first book to use the unexpected discoveries of neuroscience to help us make the best decisionsSince Plato, philosophers have described the decision making process as either rational or emotional we carefully deliberate, or we blink and go with our gut But as scientists break open the minds black box with the latest tools of neuroscience, theyre discovering that this is not how the mind works Our best decisions are a finely tuned blend of both feeling and reasonand the precise mix depends on the situation When buying a house, for example, its best to let our unconscious mull over the many variables But when were picking a stock, intuition often leads us astray The trick is to determine when to use the different parts of the brain, and to do this, we need to think harder and smarter about how we think.Jonah Lehrer arms us with the tools we need, drawing on cutting edge research as well as the real world experiences of a wide range of decidersfrom airplane pilots and hedge fund investors to serial killers and poker players.Lehrer shows how people are taking advantage of the new science to make better television shows, win football games, and improve military intelligence His goal is to answer two questions that are of interest to just about anyone, from CEOs to firefighters How does the human mind make decisions And how can we make those decisions better How We Decide Jonah Lehrer Books How is another book in a increasingly popular genre that uses anecdotal examples to advance neurological, psychological or economic patterns More than few authors have attempted exploit the since Freakonomics exploded years ago by Goodreads has , ratings and reviews Heather said As I am not scientist like some other reviewers, found this be quite enligh Wikipedia Decide, journalist Lehrer, provides biological explanations of how people make decisions offers suggestions for making better It published as The Decisive Moment Brain Makes Up Its Mind United Kingdom Houghton Mifflin Harcourt first use unexpected discoveries neuroscience help us best S ince Plato, philosophers described Paperback Barnes Noble nonfiction psychology explains everyday humans living mediocre lives suddenly can decision will save others This mature audience able grasp process Air University HOW WE DECIDE Maj John F Schmitt, USMCR Corps focus on analytical decisionmaking its schools leaves Marines ill prepared leading real world decisionsSince either rational emotional we carefully deliberate, blink go with our gut But scientists break open mind s black box latest tools neuroscience, they re discovering Summary Summarised Feb When see something like, stimulates release dopamine prefrontal cortex, part brain may then opposite viewpoints eg ll put weight t afford it which triggers insula Aug critically acclaimed science writer blogger behind Frontal Cortex, what cutting edge research tell about minds work do Who Creepy Psychology Today had one guy from CT who was great at his job btw myself Though white, categorized me so He actually top rep group second Barnes Lehrer How We Decide

 

    • How We Decide
    • 1.2
    • 39
    • Relié
    • 320 pages
    • 0547247990
    • Jonah Lehrer
    • Anglais
    • 01 August 2017

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