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ഒ Free Kindle Download [ 冝 The Shopping Revolution: How Successful Retailers Win Customers in an Era of Endless Disruption ] ඕ Book Author Barbara E Kahn ර

ഒ Free Kindle Download [ 冝 The Shopping Revolution: How Successful Retailers Win Customers in an Era of Endless Disruption ] ඕ Book Author Barbara E Kahn ර ഒ Free Kindle Download [ 冝 The Shopping Revolution: How Successful Retailers Win Customers in an Era of Endless Disruption ] ඕ Book Author Barbara E Kahn ර disrupts everything it touches and upends any market it enters In the era of its game changing dominance, how can any company compete We are just witnessing the start of the radical changes in retail that will revolutionize shopping in every way As and other disruptors continue to offer ever greater value, customers expectations will continue to ratchet up, making winning and keeping those customers all the challenging For some retailers, the changes will push customers permanently out of their reachand their companies out of business In The Shopping Revolution, Barbara E Kahn, a foremost retail expert and professor at The Wharton School, examines the companies that have been most successful during this wave of change, and offers fresh insights into what we can learn from their ascendance How did become the retailer of choice for a large portion of the US population, and how can other companies work with them or compete with them How did Walmart beat out other grocers in the late 1990s to become the leader in food retailing, and how must they pivot to hold their leadership position today How did Warby Parker make a dent in the once untouchable Luxottica s lucrative eyewear business, and what can that tell start ups about how to unseat a Goliath How did Sephora draw customers away from once dominant department stores to become the go to retailers for beauty products, and what can retailers learn from their success How are luxury and fast fashion retailers competing in the ever changing, fickle world of fashion Building on these insights, Kahn offers a framework that any company can use to create a competitive strategy to survive and thrive in todaysand tomorrowsretail environment.The Shopping Revolution is a must read for those in the retailing business who want to develop an effective strategy, entrepreneurs looking at starting their own business, and anyone interested in understanding the changing landscape in which they are shopping.Barbara E Kahn is Patty and Jay H Baker Professor of Marketing at The Wharton School at the University of Pennsylvania She served two terms as the Director of the Jay H Baker Retailing Center Prior to rejoining Wharton in 2011, Barbara served as the Dean and Schein Professor of Marketing at the School of Business Administration, University of Miami from 2007 to 2011.Before becoming Dean at UM, she spent 17 years at Wharton as Silberberg Professor of Marketing She was also Vice Dean of the Wharton Undergraduate program She is the author of Global Brand Power Leveraging Branding for Long Term Growth and co author of The Grocery Revolution The New Focus on the Consumer, which documented the changes in the grocery business in the mid 1990s when Walmart became a force in the industry. 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    • The Shopping Revolution: How Successful Retailers Win Customers in an Era of Endless Disruption
    • 1.2
    • 39
    • Kindle
    • 174 pages
    • 1613630867
    • Barbara E Kahn
    • English
    • 06 March 2016

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