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ౌ digital Business Lessons from a Radical Industrialist: How a CEO Doubled Earnings, Inspired Employees and Created Innovation from One Simple Idea ಅ By Ray C Anderson ಟ

ౌ digital Business Lessons from a Radical Industrialist: How a CEO Doubled Earnings, Inspired Employees and Created Innovation from One Simple Idea ಅ By Ray C Anderson ಟ ౌ digital Business Lessons from a Radical Industrialist: How a CEO Doubled Earnings, Inspired Employees and Created Innovation from One Simple Idea ಅ By Ray C Anderson ಟ In 1994, Ray Anderson was 60 years old and at the top of his game as founder and CEO of Atlanta based Interface, Inc., a modular carpet company that makes those clever carpet tiles that you may have underfoot in your office or coveted via the company s residential brand, FLOR That was 17 years ago before green was the compelling business imperative that it is today for reference, oil was then 18 bbl , and frankly, the environment was nowhere on Ray s radar An Interface associate asked Ray to give a speech to a task force that was forming to answer customer concerns about environmental impacts, and though he had not a clue what he would say, he accepted As the date for the speech grew closer, he began to sweat and then Paul Hawken s book, The Ecology of Commerce, landed on his desk The rest is green business history Ray read the book he s called it a spear in the chest epiphany , his outlook was radically transformed, and he gave a speech that would put the petroleum dependent carpet company on a path to zero environmental footprint What s happened in the intervening years has made Interface the poster child for green business, and Ray s become a bit of an eco rock star He ditched his gas guzzling Jaguar in favor of a Prius, built an off the grid home, and today, at 76, his life is radically different than what he would have imagined for himself at age 60 This is his story. 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    • Business Lessons from a Radical Industrialist: How a CEO Doubled Earnings, Inspired Employees and Created Innovation from One Simple Idea
    • 2.4
    • 196
    • Kindle
    • 336 pages
    • 0312544553
    • Ray C Anderson
    • English
    • 25 November 2017

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