⇩ Pre-Suasion: A Revolutionary Way to Influence and Persuade free download ⩝ Ebook Author Robert Cialdini Ph.D. ⪘ NEW YORK TIMES and WALL STREET JOURNAL BESTSELLER Financial Times Best Business Books of 2016 Inc.coms Best Sales and Marketing Book of 2016 The author of the legendary bestseller Influence, social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesnt lie in the message itself, but in the key moment before that message is delivered.What separates effective communicators from truly successful persuaders Using the same combination of rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to capitalize on the essential window of time before you deliver an important message This privileged moment for change prepares people to be receptive to a message before they experience it Optimal persuasion is achieved only through optimal pre suasion In other words, to change minds a pre suader must also change states of mind His first solo work in over thirty years, Cialdinis Pre Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader Altering a listeners attitudes, beliefs, or experiences isnt necessary, says Cialdiniall thats required is for a communicator to redirect the audiences focus of attention before a relevant action From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini draws on an array of studies and narratives to outline the specific techniques you can use on online marketing campaigns and even effective wartime propaganda He illustrates how the artful diversion of attention leads to successful pre suasion and gets your targeted audience primed and ready to say, Yes. 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- Pre-Suasion: A Revolutionary Way to Influence and Persuade
- Robert Cialdini Ph.D.
- 03 June 2017 Robert Cialdini Ph.D.